Evolution of the Muslim Times: ‘Twitplomacy’ in the West and ‘Weiplomacy’ for 1.5 B Chinese

· China, Countries
Authors

Source / Courtesy: China Daily

BEIJING – The world became a smaller and flatter place thanks to the Internet. But with the emergence of Weibo, the micro blog, cyberspace has again become multidimensional, as Weibo has been chosen as the most effective and immediate platform for people to say not only who they are, but also how they got that way.

The micro blog frenzy continues to expand, spreading to the Chinese and foreign embassies in China. In the West, it’s called “twitplomacy” – after Twitter. In China, “weiplomacy” has come into being in this country with nearly 500 million netizens and 195 million micro-bloggers.

So far, a large number of foreign embassies and international organizations in Beijing have registered their accounts on China’s various micro blog service providers. The list of nations includes the United States, Japan, India, Thailand, Belgium and many others, covering nearly all the major continents.

Some, such as the US, have also registered official accounts for each of their consulates in the country’s different regions.

While some embassies, such as those of the US, India and Korea, have posts on their micro blogs explaining their visa application policies, the embassies of Thailand and France offer language courses, and the French micro blog also often holds Q&A sessions and distributes gifts to the its followers. All the embassies have created innovative ways to bond with their fans.

These micro blog accounts also have common characteristics. They are all written in Chinese (obviously).

They all use the platform to promote the culture of their countries and tourism, with pictures, texts, or videos attached. More interesting, these micro blogs have become an unofficial platform for the foreign missions to release and update official news that they want to reach the public.

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